Campaign updates, plus press coverage of the transformations.
The earliest of the coverage, from the year the programme began. Glade’s sponsorship of the Agenda Woman Summit 2023, and the launch there of The Scent of Empowerment LaunchPad — knowledge, skills, mentorship and resources for women with an idea or an early-stage business.
Read on News24 TrueLove ↗How the Make Africa Bloom campaign grew out of research into why scent matters at home, and into a programme backing women: entrepreneurial training through BWASA, agri-business starter kits in rural communities, and mentoring at the Agenda Women Summit.
Read on Glamour ↗The #InMyEra chapter, published around International Women’s Day. Glade’s case that a woman is worth celebrating in whichever era she is in — baddie, soft girl, boss lady or happy girl — and that empowerment is a pillar of the brand rather than a season of it.
Read on Kaya 959 ↗An evening in which four local designers turned Glade’s Scents of Africa fragrances into couture pieces, with R100 000 in prizes for aspiring female designers. Hosted by Hulisani Ravele, alongside the three women who co-created the scents.
Read on News24 ↗
