Make Africa Bloom

Transform Your Space

Tell us about the room you’d love to change, and we could make it happen.

Enter now →Entries close 10/01/2027

Welcome to Make Africa Bloom

Welcome to Make Africa Bloom, the home of Glade South Africa’s journey to empower, uplift and inspire women across Africa.

At Glade, we believe transformation can begin with something small.

An opportunity. A moment of confidence. A space to create. Someone believing in your potential.

Over the years, Make Africa Bloom has grown from a purpose into a movement — creating opportunities for women to learn, grow, express themselves and take the next step towards their dreams.

2023

Planting the Seeds

Our journey began by investing in female entrepreneurs.

Through the Glade Launchpad Programme, women were given access to training, tools and skills to help strengthen their businesses and turn ambition into opportunity.

Our partnership with Concord for Young Women in Business extended this support to female entrepreneurs in rural communities.

We had planted the seed.

2024

In My Blooming Era

In 2024, we celebrated a simple truth: there is no single way to bloom.

In My Blooming Era celebrated women in every chapter of their journey — whether building, discovering, achieving or simply becoming.

Through the Glade Entrepreneur Spotlight, female entrepreneurs were given a platform to showcase their businesses and share their stories.

Together with Hulisani Ravele and Random Acts of Kindness, and through our Limited Edition packs, we continued turning celebration into tangible opportunities for women.

Because blooming isn’t only about celebrating how far you’ve come. It’s about creating opportunities for where you can go next.

2025

Bloom in Your Space

In 2025, we asked:

What happens when women are given the space to create?

Through the Young Designers Programme, emerging female designers were challenged to bring Glade fragrances to life through fashion — supported by mentorship, nationwide exposure and opportunities to grow their careers.

The Make Africa Bloom Mentorship Series created another kind of space, bringing ambitious young women together with influential women to share wisdom, experiences and inspiration.

Because sometimes the most powerful spaces aren’t physical.

They’re where confidence grows, perspectives change and possibility begins.

2026

Your Space. Your Moment.

It’s the bedroom where you dreamed.

The kitchen where an idea became a business.

The desk where you kept going.

Now, Make Africa Bloom enters its next chapter.

For years, we’ve created platforms for empowerment. We’ve discovered talent, created opportunities, mentored women and opened doors.

Now, we want to help transform the spaces where their next moments can begin.

Because a space is more than four walls.

And sometimes, it’s a space you can’t see — created through sacrifice, discipline, courage and the decision to keep moving forward.

Behind every defining moment, there is often a space that helped make it possible.

This year, we’re inviting South Africans to share the story of a space that shaped them, changed them or inspired them.

And we’re going beyond sharing those stories.

We’re helping transform spaces, so new moments can begin.

Because when you transform a space, you can transform how someone feels within it — and what they believe is possible.

Your story. Your journey.

Your Space. Your Moment.

An invitation to enter

How it works

Share your space

One photo is enough. Add a short video if you’d like to.

Tell us your story

Type a few sentences, or upload something you’ve already written.

Upload your till slip

Or similar proof of purchase. It has to be readable, and from a participating store.

We pick winners by province

Gauteng by 06/10/2026, KwaZulu-Natal by 27/10/2026, Limpopo by 12/01/2027. We contact winners directly.

Shop Glade® at your favourite retailers

Buy any Glade product at one of these stores and keep your till slip — you’ll need a photo of it to enter.

Your space could be next.

A photo and a few sentences is all it takes. Winners are selected by province, and entries close 10/01/2027.

Enter now →